Latest Blogs
How to Automate Your Performance Marketing to Save Time and Maximize Results
In the ever-evolving world of digital marketing, automation has become more than a convenience—it’s a necessity. Performance marketing, with its clear, measurable outcomes, offers marketers the perfect foundation for automation. Whether you’re managing paid ads, tracking conversions, or testing...
Why Every Startup Needs Performance Marketing from Day One
The startup landscape has fundamentally shifted. While traditional brand marketing once dominated corporate playbooks, today's most successful startups are embracing performance marketing from their earliest days and for good reason. As Holly Chen, former Head of Growth at Slack...
5 Easy Ways to Optimize Your Campaigns for Maximum Conversions
The digital advertising landscape has never been more competitive. With conversion rate optimization becoming the cornerstone of successful marketing strategies, businesses are scrambling to find proven methods that actually move the needle. Recent industry data reveals that the average...
How Performance Marketing Can Help You Achieve Sustainable Business Growth and Profit
In today's competitive business landscape, achieving sustainable growth and maximizing profits is the ultimate goal. However, navigating through the complexities of marketing and reaching the right audience can be a daunting task. This is where performance marketing comes in...
Your Ads Are Working: Optimize Your Funnel to Boost Conversions in Performance Marketing
Performance marketing is like a high-speed race where precision, strategy, and adaptability define success. Your ads are working, bringing clicks and traffic—but why aren't those visitors converting? This question is the crux of why funnel optimization is vital. Imagine...
Performance Marketing Not Delivering ROI? Here’s What You’re Missing
In today’s fast-paced digital landscape, performance marketing has become the cornerstone for businesses aiming to achieve measurable results. But what happens when your campaigns are falling short of expectations? Despite advanced analytics and cutting-edge tools, many businesses struggle to...
10 Reasons Why Your Optimized Page Still Won’t Rank and What You Can Do
Search engine optimization (SEO) is often touted as the ultimate formula to drive website traffic and improve visibility. Yet, despite meticulously crafting your content and ticking off every SEO checklist, your page might still be lagging behind on Google...
The Ultimate Guide: Boost Your E-commerce Sales by 10x with Google’s Performance Max
Want to boost your eCommerce sales? Today, everyone’s selling something online. It’s become so easy to set up online businesses but that has also meant extra competition for customers. In a bid to stand out, you may have thought...
Future of Advertising: Unlock the Power of Demand Gen & Performance Max
Demand Gen or PMax (Performance Max) campaigns? Which way should you go? If you’re at these marketing crossroads, then you’re in the right place. They are both types of Google Ads campaigns, and your choice of one or the...
Why Google is focusing on the Performance Max campaign?
The Performance Max Campaign is Google’s newest ad campaign. It was made available in beta to advertisers in November 2021. Since then, it has become a pivotal part of the Google Adwords platform, especially as it capitalizes on automation:...
![The Game Marketing Guide: Pre and Post-Launch Strategies [Infographic]](https://www.dotcominfoway.com/wp-content/uploads/2023/09/DCI-Game-Marketing-blog-1.jpg)
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