It’s not what you sell that matters as much as how you sell it. This is the ancient rule of marketing that has forged many lucrative empires. It’s a concept that holds especially true for some of the most successful mobile gaming franchises that we know and love today.
For example, Fortnite is an amazing third-person shooter game, hands down. But it’s not the gameplay or concept that propels its success rather it’s the effort that goes into marketing. Last year alone, the company spent more than $100 million on advertising. Their faith was more than rewarded, realizing 10X as much in ROI. From PUBG Mobile and Pokémon Go to Candy Crush and Clash of Clans, the highest-grossing titles got to where they are through astute game marketing.
In this infographic, as the best game marketing agency, we reveal the best-kept secrets to help you join this elite group. We’ll hold your hand pre- to post-launch, with tips to fast-track downloads and revenue for your game. Take a look at the latest gaming industry statistics and effective strategies for a successful launch:
Explore Your Game Marketing Needs with Experts
Get in touch with our game marketing agency to discuss your gaming project’s marketing needs. We offer a complimentary consultation to help you achieve your goals
32% to 66% is the average retention rate for successful apps after 30 days
Feedback Integration
Implement player feedback for ongoing improvement
Game marketing is key to success
The vast majority of new games fail to turn a profit, with only 0.5% of all applications becoming successful. Furthermore, 68% of all new games end up amassing fewer than 1000 downloads. Game marketing is essential to turning the odds in your favor, and positioning your new game for success.
A potential customer visits your website on their smartphone, only to find tiny text, overlapping buttons, and images that extend beyond their screen. Within seconds, they're gone: straight to your competitor's perfectly optimized mobile site. In 2025, this scenario...
You're a digital marketer staring at your quarterly budget, watching traditional video production costs eat through your resources like a hungry monster. A single 30-second commercial can cost anywhere from $50,000 to $500,000 to produce professionally. Meanwhile, your competitors...
The sports betting industry is exploding. With a projected market value reaching nearly $90 billion globally by 2032, entrepreneurs and businesses are scrambling to capture their slice of this lucrative pie. But here’s the brutal reality: most sports betting...
You've probably spent countless hours optimizing for Google's latest algorithm updates, only to watch ChatGPT and other AI tools completely reshape how people search for information. Sound familiar? You're not alone. While most marketers are scrambling to decode the...
Your website traffic just dropped 25%. You're still ranking on page one, but users never click through. Sound familiar? Welcome to the reality of 2025, where Answer Engine Optimization is quietly revolutionizing how businesses get discovered online.
While traditional SEO...
You've just launched your new website after months of work, only to watch visitors bounce within seconds. Sound familiar? You're not alone. With over 1.7 billion websites competing for attention, creating a site that truly converts requires more than...
Your marketing team is scrambling to meet quarterly targets while juggling repetitive tasks that drain valuable hours. Sound familiar? You’re not alone. Nearly 88% of organizations are increasing their AI investments. Yet, most remain stuck with basic chatbots that...
Healthcare app downloads are exploding, yet 90% of health apps fail to retain users beyond the first month. That's a brutal reality hitting healthcare marketers hard: especially when you're competing against giants like Teladoc and MyChart while trying to...
Choosing the wrong web development partner can cost your business more than just money: it can derail your entire digital strategy. With 71% of small businesses now having websites and the global web development market projected to reach $89...
Your competitor just snagged a massive client because their content appeared in ChatGPT's response, while yours got buried in traditional search results. Sound familiar? Here's the reality check every digital marketer needs to hear – 40% of Gen Z...
![The Game Marketing Guide: Pre and Post-Launch Strategies [Infographic]](jpg/dci-game-marketing-blog-1.jpg)
